We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the focus engine, and implementing more accessible search functionality. … Continue reading Overcoming tvOS Development Challenges: Focus, Animations, and Search
Month: November 2015
Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate isn’t cut and dry. Canned solutions may end… Continue reading Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high level, this means tailoring the service or… Continue reading Why Retailers Need to Pay Attention to Mobile Personalization
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because your video ads are intrusive and affect the experience,… Continue reading Contextual Content: Using Video Overlay Ads to Improve User Experience