Over the course of 2015, mobile continued to grow by leaps and bounds. This year saw a number of developments that laid the framework for an explosive 2016 and set the foundation for mobile to become a driver of growth and innovation in a number of key industries. While there are many mobile trends we… Continue reading The Biggest Mobile Trends of 2015
Month: December 2015
Why Enterprise Mobile Apps Fail
Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over time, scope creep, etc. Mobile: Does Anything… Continue reading Why Enterprise Mobile Apps Fail
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for media and broadcasting. Consumers cut the cord at an… Continue reading This Year in Connected TV: The Biggest Trends Of 2015
How Retail Apps Are Attracting The Millennial Shopper
With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging millennial shoppers. Already, major brands are pivoting their customer… Continue reading How Retail Apps Are Attracting The Millennial Shopper
Ad Declaration Will Soon be Required for all Android Apps
Google has begun reaching out to developers asking them to declare if their apps include ads, a move that has extended last year’s Designed for Families ad-labelling initiative to all Google Play app download pages. After January 11, 2016, developers will no longer be able to make updates to their apps unless they have… Continue reading Ad Declaration Will Soon be Required for all Android Apps