A mobile touchpoint has the power to enhance user experience (UX), providing many benefits such as strengthening company reputation with positive brand interactions, improving customer satisfaction, as well as increasing sales and return on investment (ROI). With the number of smartphone users currently exceeding 5 billion worldwide, mobile UX is an essential part… Continue reading Finding Opportunity in the App Market: Identifying User Pain Points
Month: November 2019
How to Create User Personas For Your App
User personas shape the foundation of user experience (UX) design. The practice of UX design hinges on the idea that frequently used and well-liked mobile apps are designed for people using empathy and known patterns of human-machine interaction. For a mobile product to address genuine user needs, product teams need a comprehensive understanding of the… Continue reading How to Create User Personas For Your App
Rethinking Mobility: A Business Leader’s Guide to an Agile Enterprise
By now, business leaders are well aware of the buzz surrounding agile transformation, and the positive impact it promises to have across an organization. Fast-moving agile start-ups are showing great success in business by capturing market share from well-established enterprises. In comparison, enterprise leaders who chose to follow their mobile-first peers are seemingly missing… Continue reading Rethinking Mobility: A Business Leader’s Guide to an Agile Enterprise