Over-the-top content – film and TV services delivered directly over the Internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon is expected to increase fourfold by 2019, with OTT subscription forecasted to… Continue reading OTT Content: The Outlook for the Connected TV Market in 2017
Author: voilahub
The Biggest App Development Trends at CES 2017
The Consumer Electronic Show (CES) is the ultimate gathering for innovation where numerous companies come from around the world to show off new products and discuss the latest technology trends. These companies are setting new standards and driving user expectations even higher than they already are. This year, there were a… Continue reading The Biggest App Development Trends at CES 2017
7 Mobile App Development Trends to Watch Out For in 2017
This past year shaped up to be a phenomenal year for the app economy, and 2017 is set to be another progressive year. There’s been a continuous growth in the number of companies that are adopting the mobile-first mindset, and realizing that mobile is no longer an optional investment, rather a necessity. Mobile is… Continue reading 7 Mobile App Development Trends to Watch Out For in 2017
How to Maximize The Lifetime Value of Your Mobile App Users
User Lifetime Value (LTV) is the measure of a user’s value over a period of time. LTV is one of the most important mobile app metrics to track because it will help you reevaluate your acquisition strategy and estimate marketing costs based on the profitability of your app. There are several factors that… Continue reading How to Maximize The Lifetime Value of Your Mobile App Users
Clearbridge Wins Three W3 Awards For The Second Consecutive Year
Voila Hub has received three W3 Silver Awards for the second year in a row for its work with OCAS on the Ontariocolleges.ca mobile app. The awards are the latest in a string of accolades that include the 2016 Startup 50 list of Canada’s top new growth companies published by Canadian Business and PROFITguide.com;… Continue reading Clearbridge Wins Three W3 Awards For The Second Consecutive Year
The 4-Step Process for a Worry Free Mobile A/B Test
If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How do I run my first A/B test? And how can… Continue reading The 4-Step Process for a Worry Free Mobile A/B Test
York Region Fintech Summit Recap: a Look at The Future of FinTech
Last Friday, we participated in a panel at the first York Region FinTech Summit. With panelists and speakers from PayPal Canada, OMERS Ventures, MaRS, Ernst & Young, RBC and more, the event brought together a wide range of different players and unique perspectives from across the FinTech and banking industries. Despite the… Continue reading York Region Fintech Summit Recap: a Look at The Future of FinTech
Mind the Product 2016 Recap: Driving Product Management Forward
Understanding the role of a Product Manager is more important than ever with the increasing pressure on businesses to not just deliver products, but to please their users with innovative products. Mind the Product Conference (MTPC) has matured from a small meet-up called Product Tank into a worldwide conference for passionate product managers. Last… Continue reading Mind the Product 2016 Recap: Driving Product Management Forward
Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89 percent by day 90. The effective cost of acquisition… Continue reading Never Lose Users Again: Secrets to Better App Retention
Clearbridge Named One of Canada’s Top New Growth Companies
We’re excited to announce that we’ve been included on the 2016 Startup 50 list! Published in the October issue of Canadian Business and at PROFITguide.com, the Startup 50 ranks young Canadian businesses on the basis of their percentage two-year revenue growth. Voila Hub ranked No. 32 on the 2016 Startup 50 list with… Continue reading Clearbridge Named One of Canada’s Top New Growth Companies