Essential Principles For User-Centered Mobile Design

  Effective mobile app design covers many areas: aesthetically it should be consistent with your brand; structurally it should follow best design practices depending on the platform and devices being designed for; and from a UX standpoint, it needs to provide your users with a seamless, intuitive experience.   At Clearbridge, the end user is… Continue reading Essential Principles For User-Centered Mobile Design

The High-Tech Era: Adapting For Survival

Adapting For Survival Consumers are expecting constant innovation in the high-tech era we live in today and if companies can’t keep up, the consequences aren’t as forgiving. Brands aren’t as resilient today as they once were and many are being forced from a highly competitive market because they lack the qualities it takes to survive.… Continue reading The High-Tech Era: Adapting For Survival

WWDC 2016: Everything You Need to Know

  Last week Apple hosted its annual Worldwide Developer Conference (WWDC). Frankly, it paled in comparison to Google I/O last month, with some notable omissions and let downs – no mention of anything related to virtual reality, no major update to the tvOS platform, etc. While Google I/O offered more for developers and consumers alike,… Continue reading WWDC 2016: Everything You Need to Know

Daydream and VR: Why The Industry is Growing Faster Than Expected

  There’s been a lot of conversation about what’s to come for virtual reality. Daydream was showcased at the 2016 Google I/O conference just last month, suggesting that VR might become more widely accessible to consumers sooner than many expected. With basic (Google Cardboard), high-end (Oculus Rift, HTC Vive), and soon middle-market (Daydream-enabled devices) options… Continue reading Daydream and VR: Why The Industry is Growing Faster Than Expected

The Ultimate Design Decision: Skeuomorphism Vs. Flat Design

  At the 2013 Worldwide Developers Conference, the new iOS 7 interface transformed from a rich 3D design to a flat 2D design which sparked a lot of conversation. Although both desat ign concepts are still used widely today, there are pros and cons for each style, depending on what your organization’s goals are. Before developing… Continue reading The Ultimate Design Decision: Skeuomorphism Vs. Flat Design

Google I/O 2016: What You Need to Know

  Google I/O wrapped up last week, and it didn’t disappoint. The Google team introduced a number of improvements to existing tools and platforms, as well as many new initiatives that will help accelerate development, reach and engage users, and build mobile products more efficiently. These are the ones we think are most exciting, especially… Continue reading Google I/O 2016: What You Need to Know

Introducing FoCuS: The Comprehensive Mobile App Prototyping Solution

Mobile app prototyping is a tremendously valuable exercise. It allows you to create a visualization of how your mobile app will function, demonstrate user flows, and give an idea of design and layout. For those who have a good idea of what their mobile strategy is and have already gone through the product definition phase,… Continue reading Introducing FoCuS: The Comprehensive Mobile App Prototyping Solution

How Retail Apps Are Adding Value For Your Customers

  Retail apps are developing faster each year and entirely changing the shopping experience. They are becoming an important personal shopping tool for many consumers worldwide. Retailers are developing apps that appeal to consumers’ shopping needs such as product browsing, rewards points, suggestions, and even transactions. Consumers have new shopping habits and are now relying… Continue reading How Retail Apps Are Adding Value For Your Customers

An Introduction to Server Testing

What is Server Testing? Server testing verifies that the services you need to develop your apps are working as intended. A testing suite includes a number of test cases that demonstrate not only what is working correctly, but what works when it shouldn’t, for example logging in without a password or requesting another user’s secure… Continue reading An Introduction to Server Testing

Designing With Ugly Content: Effective Content Management

  Every member of the team serves the content king during some point in the development process. Large scale projects can involve writers from different teams – from marketing to legal – and multiple incoming data channels that require technical strategies to manage.   Part of a user experience designer’s job is to understand the… Continue reading Designing With Ugly Content: Effective Content Management