“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time” – Ooyala Global Video Index Q4 2015 While cord-cutter has been a common industry term ever since people started moving away from… Continue reading The “Cord-Nevers”: How Millennials Are Driving The Mobile Video Revolution
Author: voilahub
Adobe XD vs. Sketch App: Whoever Wins, We Win
The lack of direct competition for any program is a shortcut to market penetration. To have this advantage for more than seven years, that’s the real deal; it’s called branding. That was the case with Adobe Photoshop many years ago and it is now for Sketch app. Website and mobile app… Continue reading Adobe XD vs. Sketch App: Whoever Wins, We Win
Why Mobile App Deep Linking Matters
What is Mobile Deep Linking? Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant… Continue reading Why Mobile App Deep Linking Matters
The Physical Web: Bringing IoT to The Masses
Last month, support for the Physical Web expanded to Google Chrome for Android devices. With over 800 million Android users now able to experience it (and existing support on iOS 8.0+), the Physical Web is an important step in bringing the Internet of Things (IoT) to a large base of consumers who hold the technology to access… Continue reading The Physical Web: Bringing IoT to The Masses
The Top Mobile Shopping Issues Your Customers Are Facing
It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile shopping. The survey found that: 33%… Continue reading The Top Mobile Shopping Issues Your Customers Are Facing
What’s Next? The Outlook on Virtual Reality in 2016
Virtual reality is arguably the most important technology to keep your eye on in 2016. While there has been excitement surrounding it for some time, the hype is quickly becoming…well, reality. Oculus Press Kit Early-to-market products were released by Google (Google Cardboard) and Samsung (Gear VR) in 2014 and late last… Continue reading What’s Next? The Outlook on Virtual Reality in 2016
Download: A Retailer’s Guide to App Analytics
A Retailer’s Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool for improving operational efficiencies in-store, driving more impactful marketing,… Continue reading Download: A Retailer’s Guide to App Analytics
Contextual Design: The Key to User-Centered Apps
A user-centric interface should make the user feel as if you’ve read their mind. A smart and delightful interactive experience is as close to magic as technologically possible. This is accomplished by designing an experience that meets a user’s needs with little input required. An effective strategy to create such an experience… Continue reading Contextual Design: The Key to User-Centered Apps
Using Video Metrics To Drive Product Evolution: QoS Metrics
This is the third and final post in our Video Metrics Series In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service)… Continue reading Using Video Metrics To Drive Product Evolution: QoS Metrics
Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part one of… Continue reading Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics