Author: voilahub

Using Video Metrics to Drive Product Evolution: Content & Business Metrics

  This is the first of three posts in our Video Metrics Series.   For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data collection is iterative, allowing you to learn… Continue reading Using Video Metrics to Drive Product Evolution: Content & Business Metrics

Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning

  Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common.   The “publish and pray” approach has two major issues: it assumes that at launch, your… Continue reading Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning

Building for Long-Term Success: The Principles of Sustainable App Development

  A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you can take… Continue reading Building for Long-Term Success: The Principles of Sustainable App Development

Retail Shoppers Are Demanding Mobile Apps – Here’s Why

  Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story:   The typical app visitor spends 201.8 minutes a month in retail apps… Continue reading Retail Shoppers Are Demanding Mobile Apps – Here’s Why

How Mobile Apps Can Increase Operational Efficiency In-Store

  Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise.   At Clearbridge we have a wealth of experience bringing products to market for retailers,… Continue reading How Mobile Apps Can Increase Operational Efficiency In-Store

This Year in Connected TV: The Biggest Trends Of 2015

  In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for media and broadcasting. Consumers cut the cord at an… Continue reading This Year in Connected TV: The Biggest Trends Of 2015

How Retail Apps Are Attracting The Millennial Shopper

  With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging millennial shoppers. Already, major brands are pivoting their customer… Continue reading How Retail Apps Are Attracting The Millennial Shopper

Ad Declaration Will Soon be Required for all Android Apps

  Google has begun reaching out to developers asking them to declare if their apps include ads, a move that has extended last year’s Designed for Families ad-labelling initiative to all Google Play app download pages. After January 11, 2016, developers will no longer be able to make updates to their apps unless they have… Continue reading Ad Declaration Will Soon be Required for all Android Apps