In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as consumer uptake of over-the-top grows. According to Freewheel’s Q2… Continue reading OTT Devices Drive Online Ad Growth
Author: voilahub
The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
While excitement has surrounded the release of iOS9, the addition of ad-blocking capabilities on Safari has been met with a much more tepid reaction in some circles. Many companies perceive this as a threat to their current business models, particularly online publishers and organizations who have mobile advertising at the center of their… Continue reading The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
How To Design For Mobile Apps [6 Tips + Infographic]
In an ideal world, design principles and conventions would remain consistent across all devices and platforms. In reality, there are many differences. Just as programming languages and operating systems differ from desktop to mobile, so do design best practices. The graphic below offers tips and tricks to keep in mind when designing mobile… Continue reading How To Design For Mobile Apps [6 Tips + Infographic]
How Beacons Can Boost Your Retail Sales
With practices like showrooming negatively impacting physical sales, retailers have been thinking beyond brick-and-mortar to offer more powerful, multi-channel experiences to engage customers and drive business. Mobile has been a large part of the strategy as m-commerce solutions have proven to be both viable and profitable. Now, retailers can add another weapon to their… Continue reading How Beacons Can Boost Your Retail Sales
Yatırımsız Deneme Bonusu Veren Bahis Siteleri
Yatırımsız deneme bonusu ve çevrimsiz deneme bonuslarını veren siteleri takip ederek, bedava oyun ve bedava bahis keyfi yaşayabilirsiniz. Kazanç yollarını geliştirmek ve her sistemden bedava kazanç fırsatları elde etmek için önerilen bahis sitelerini değerlendirebilirsiniz. Yatırımsız Deneme Bonusu Nedir? Yatırımsız deneme bonusu; bahis ve casino sitelerinde sunulan teşvik maksatlı bonuslardır. Sitenin üye sayısını artırmak ve platform… Continue reading Yatırımsız Deneme Bonusu Veren Bahis Siteleri
How The New Apple TV Will Transform The TV Experience
Announced yesterday, the new Apple TV may have what it takes to transform the TV space. With a myriad of new features and functions introduced, the platform will be much more appealing to consumers and developers alike. Since its initial launch, one of the greatest downfalls of Apple TV – despite its success… Continue reading How The New Apple TV Will Transform The TV Experience
The 8 Metrics You Should be Using to Track App Success
This is a guest post from app lifecycle management platform Localytics; a similar version was published on their blog. Nearly 25% of apps downloaded are never used more than once – up from 22% just two years ago. Creating an engaging user experience is becoming increasingly important as brands develop their mobile offerings… Continue reading The 8 Metrics You Should be Using to Track App Success
Building a Continuous Integration System
What is a Continuous Integration System? For those that don’t know, a CIS compiles a project, checks for errors, and distributes the app to the quality assurance and product teams for testing. If a problem occurs, the developer who made the last commit is contacted. This way everyone who wants to look at the… Continue reading Building a Continuous Integration System
The Anatomy of The Perfect Media App [Slideshare]
Your audience is changing. With more options than ever to watch content where they want, how they want, and when they want, viewers are no longer confined to the living room. The move away from the traditional cable model, commonly called cord-cutting, is a growing reality that broadcasters and content providers of… Continue reading The Anatomy of The Perfect Media App [Slideshare]
The Project Management Triangle: How to Manage Constraints and Ship on Time
There are three constraints faced in every project: Scope, Time, and Cost. They are a part of every project and though they can be limiting, when properly managed they should not affect a successful project outcome. These are often characterized in the Project Management Triangle. Let’s touch upon each of the constraints.… Continue reading The Project Management Triangle: How to Manage Constraints and Ship on Time