Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?

  Not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform use in retail continues to grow significantly more than in other verticals.   Source: Amazon   With “Mobilegeddon” eliminating all doubts about… Continue reading Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?

How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution

“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time.” – Ooyala Global Video Index Q4 2015   While “cord-cutter” has been a common industry term ever since people started moving away from traditional… Continue reading How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution

OTT Content: The Outlook for the Connected TV Market in 2017

  Over-the-top content – film and TV services delivered directly over the Internet to connected devices – is a key part of the evolution of connected TV.   The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon is expected to increase fourfold by 2019, with OTT subscription forecasted to… Continue reading OTT Content: The Outlook for the Connected TV Market in 2017

The Biggest App Development Trends at CES 2017

  The Consumer Electronic Show (CES) is the ultimate gathering for innovation where numerous companies come from around the world to show off new products and discuss the latest technology trends. These companies are setting new standards and driving user expectations even higher than they already are.       This year, there were a… Continue reading The Biggest App Development Trends at CES 2017

Clearbridge Selected as one of Canada’s Best Employers For Recent Grads

  Clearbridge has recently been selected as one of Canada’s Best Employers for Recent Graduates in The Career Directory 2017, a guide to entry-level recruitment for recent college and university graduates.   The Career Directory helps new graduates find student jobs that make the most of their university degree or college diploma. Each year, the… Continue reading Clearbridge Selected as one of Canada’s Best Employers For Recent Grads

7 Mobile App Development Trends to Watch Out For in 2017

  This past year shaped up to be a phenomenal year for the app economy, and 2017 is set to be another progressive year. There’s been a continuous growth in the number of companies that are adopting the mobile-first mindset, and realizing that mobile is no longer an optional investment, rather a necessity. Mobile is… Continue reading 7 Mobile App Development Trends to Watch Out For in 2017

How to Maximize The Lifetime Value of Your Mobile App Users

  User Lifetime Value (LTV) is the measure of a user’s value over a period of time. LTV is one of the most important mobile app metrics to track because it will help you reevaluate your acquisition strategy and estimate marketing costs based on the profitability of your app.     There are several factors that… Continue reading How to Maximize The Lifetime Value of Your Mobile App Users

Sotheby’s International Realty Partners With Clearbridge to Launch Apple TV App

  Last week, Sotheby’s International Realty Affiliates LLC announced the launch of the Sotheby’s International Realty® Apple TV app. Developed in partnership with Voila Hub, the app allows customers to browse nearly 50,000 luxury properties on a larger screen than ever before.     The launch of the app places the Sotheby’s International Realty brand… Continue reading Sotheby’s International Realty Partners With Clearbridge to Launch Apple TV App

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Clearbridge Wins Three W3 Awards For The Second Consecutive Year

  Voila Hub has received three W3 Silver Awards for the second year in a row for its work with OCAS on the Ontariocolleges.ca mobile app. The awards are the latest in a string of accolades that include the 2016 Startup 50 list of Canada’s top new growth companies published by Canadian Business and PROFITguide.com;… Continue reading Clearbridge Wins Three W3 Awards For The Second Consecutive Year

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The 4-Step Process for a Worry Free Mobile A/B Test

If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How do I run my first A/B test? And how can… Continue reading The 4-Step Process for a Worry Free Mobile A/B Test