Tag: App Strategy

  Think building everything on your app wish list for initial launch is a good idea? You may want to think again.   All of the heavy hitters – AirBnB, Uber, Spotify, etc. – didn’t do this, and for good reason. More often than not, it is a massive waste of time and money.  … Continue reading AirBnB Wasn’t Built In A Day: Lessons On Mobile App Scope

  In order for an app to receive a high number of downloads, it has to stand out. In the current app market, unless an app has been featured in the “Recommended” section by the Apple editors or has secured a rank in the Top 10 through tens of thousands of downloads, the chances of… Continue reading How to Optimize Your App Store Listing to Boost Conversions

  In 2017, there’s a new sense of urgency for Enterprise Mobility initiatives. Enterprises aren’t just in competition with each other, but with an increasing number of mobile-first companies that are disrupting industries and capturing market share. In today’s competitive market, enterprises must make mobile a priority or risk losing customers and revenue.   We… Continue reading A Strategic Guide to Enterprise Mobility

  Enterprise mobility has been on the radar of organizations for a while, yet for many, it has been a roadmap item rather than a priority. Mobile projects have been delayed, viewed as unimportant, or deemed “nice-to-haves.”   Moving into 2017, there’s a new sense of urgency. Enterprises are no longer just in competition with… Continue reading 2017 Trends in Enterprise Mobility [Infographic]

  Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant content, as opposed to your app’s… Continue reading 7 Key Benefits of Mobile App Deep Linking

If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How do I run my first A/B test? And how can… Continue reading The 4-Step Process for a Worry Free Mobile A/B Test

  User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89 percent by day 90. The effective cost of acquisition… Continue reading Never Lose Users Again: Secrets to Better App Retention