While excitement has surrounded the release of iOS9, the addition of ad-blocking capabilities on Safari has been met with a much more tepid reaction in some circles. Many companies perceive this as a threat to their current business models, particularly online publishers and organizations who have mobile advertising at the center of their… Continue reading The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
Tag: App Strategy
The 8 Metrics You Should be Using to Track App Success
This is a guest post from app lifecycle management platform Localytics; a similar version was published on their blog. Nearly 25% of apps downloaded are never used more than once – up from 22% just two years ago. Creating an engaging user experience is becoming increasingly important as brands develop their mobile offerings… Continue reading The 8 Metrics You Should be Using to Track App Success
How To Drive Downloads With App Store Optimization (ASO)
Looking for ways to drive more app downloads? It’s time to embrace the practice of App Store Optimization (ASO). According to a survey by Forrester Research, the majority of users discover apps by searching within the app stores (Apple App Store, Google Play, etc.). In fact, browsing accounts for 63% of all app discovery… Continue reading How To Drive Downloads With App Store Optimization (ASO)
Android Apps: Which Store Should I Publish To?
iOS developers have a simple decision to make when it comes to where to release a product. There are a limited amount of devices that are restricted to iOS software. When developing for Android, developers have a vast assortment of options when it comes to deploying software and most would think this is… Continue reading Android Apps: Which Store Should I Publish To?