How to Optimize Your App Store Listing to Boost Conversions

  In order for an app to receive a high number of downloads, it has to stand out. In the current app market, unless an app has been featured in the “Recommended” section by the Apple editors or has secured a rank in the Top 10 through tens of thousands of downloads, the chances of… Continue reading How to Optimize Your App Store Listing to Boost Conversions

What do the App Store Updates Mean for Your App?

    When it was first introduced in 2008, Apple’s App Store revolutionized the way in which software is bought and sold. The App Store essentially defined the app ecosystem, the process of developing and launching apps, and how users consume content, products, and services.    For the first time since it’s initial release, the… Continue reading What do the App Store Updates Mean for Your App?

Why is Apple Dropping 32-bit App Support and How Will it Impact Your App?

Rendering 32-bit apps obsolete, Apple shifts to 64-bit only support    With the updates of the redesigned App Store and iOS 11 announced at WWDC 2017, Apple will also be phasing out 32-bit app support this Fall when iOS 11 will be made available to the public. This means that many legacy apps will no… Continue reading Why is Apple Dropping 32-bit App Support and How Will it Impact Your App?

WWDC 2017: What’s Next for Mobile App Development?

  Apple opened WWDC 2017 with a new video providing 5,300 developers in attendance a glimpse of what the world would look like without apps- and they didn’t like what they saw.   In the video, attendees witnessed a terrifying future of 10-car pileups in a world with no Uber or Lyft apps. There were… Continue reading WWDC 2017: What’s Next for Mobile App Development?

Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy

  This updated post was originally written by UX/UI Designer Chloe Blanchard.   The most successful mobile apps have substance behind them. If a company’s mobile app attracts and engages users, they have the potential to build a lasting relationship. To turn first-time visitors into loyal long-term users, an app must have something that users… Continue reading Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy

The 8 Wastes in Mobile App Development and How to Avoid Them

  DOWNTIME is an acronym that is used to describe the 8 wastes of product development:   Defects Overproduction Waiting Non-utilized talent Transportation Inventory Motion Excess Processing     These wastes result in longer development cycles, affect the quality of products, can lead to scope creep, and increase project risk.     This post will… Continue reading The 8 Wastes in Mobile App Development and How to Avoid Them

The Essential Guide to Outsourcing Mobile App Development

  Many organizations opt to outsource mobile app development rather than using an in-house team. As we discussed in our post on hiring an app development firm vs. using an internal development team, the reasons for this vary, but the decision is made to use a third-party. But even after the decision to hire an… Continue reading The Essential Guide to Outsourcing Mobile App Development

A Strategic Guide to Enterprise Mobility

  In 2017, there’s a new sense of urgency for Enterprise Mobility initiatives. Enterprises aren’t just in competition with each other, but with an increasing number of mobile-first companies that are disrupting industries and capturing market share. In today’s competitive market, enterprises must make mobile a priority or risk losing customers and revenue.   We… Continue reading A Strategic Guide to Enterprise Mobility

2017 Trends in Enterprise Mobility [Infographic]

  Enterprise mobility has been on the radar of organizations for a while, yet for many, it has been a roadmap item rather than a priority. Mobile projects have been delayed, viewed as unimportant, or deemed “nice-to-haves.”   Moving into 2017, there’s a new sense of urgency. Enterprises are no longer just in competition with… Continue reading 2017 Trends in Enterprise Mobility [Infographic]

Why Rolling Wave Planning is Essential in Mobile App Development

  Rolling wave planning (also called just-in-time planning) is the practice of delaying product decisions until you are in the best position to make them. This doesn’t mean you don’t plan in advance; rather, you make more informed, actionable decisions as the product evolves and more knowledge becomes available. Essentially, when you use rolling wave… Continue reading Why Rolling Wave Planning is Essential in Mobile App Development