Mobile is a challenging marketing channel to master. On average, only 4% of your mobile users will continue to use your app after one year. It’s unique – always at consumer’s arm’s reach, but delicate in that it is very personal and does not tolerate spam. For this reason, the world of mobile marketing… Continue reading A Beginner’s Guide to Geofencing for Mobile Apps
Month: November 2017
Does Your E-commerce Site Really Need a Mobile App?
E-commerce has been on the rise for a while, and although desktop purchases still prevail over mobile sales, advancements in mobile app development will encourage a surge in mobile commerce (or m-commerce) seniority. The demand for mobile app development in retail is growing every year. More than ever, today’s retail landscape relies on… Continue reading Does Your E-commerce Site Really Need a Mobile App?
NFC: the Technology Behind Tap-and-Go Communication
Central to every contactless mobile action is a little microchip and radio antenna conducting the tap-and-go operation that is near field communication (NFC). NFC encryption technology is transforming the way users access information, make payments, and share data across devices. [wpcaptevrix_hubspotcta id=”163″] What is NFC? NFC is a system of contactless communication… Continue reading NFC: the Technology Behind Tap-and-Go Communication
The Sins and Redemptions of Randomness in User Experience
When the typical software developer makes use of a random number generator in their code, there is no sense in worrying about questions pertaining to the true randomness of the result. The difference between a random number generator and a pseudorandom number generator is usually only significant for certain academic computer scientists. Nevertheless, there… Continue reading The Sins and Redemptions of Randomness in User Experience