Mobile app prototyping is a tremendously valuable exercise. It allows you to create a visualization of how your mobile app will function, demonstrate user flows, and give an idea of design and layout. For those who have a good idea of what their mobile strategy is and have already gone through the product definition phase,… Continue reading Introducing FoCuS: The Comprehensive Mobile App Prototyping Solution
How Retail Apps Are Adding Value For Your Customers
Retail apps are developing faster each year and entirely changing the shopping experience. They are becoming an important personal shopping tool for many consumers worldwide. Retailers are developing apps that appeal to consumers’ shopping needs such as product browsing, rewards points, suggestions, and even transactions. Consumers have new shopping habits and are now relying… Continue reading How Retail Apps Are Adding Value For Your Customers
An Introduction to Server Testing
What is Server Testing? Server testing verifies that the services you need to develop your apps are working as intended. A testing suite includes a number of test cases that demonstrate not only what is working correctly, but what works when it shouldn’t, for example logging in without a password or requesting another user’s secure… Continue reading An Introduction to Server Testing
Designing With Ugly Content: Effective Content Management
Every member of the team serves the content king during some point in the development process. Large scale projects can involve writers from different teams – from marketing to legal – and multiple incoming data channels that require technical strategies to manage. Part of a user experience designer’s job is to understand the… Continue reading Designing With Ugly Content: Effective Content Management
The “Cord-Nevers”: How Millennials Are Driving The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time” – Ooyala Global Video Index Q4 2015 While cord-cutter has been a common industry term ever since people started moving away from… Continue reading The “Cord-Nevers”: How Millennials Are Driving The Mobile Video Revolution
Adobe XD vs. Sketch App: Whoever Wins, We Win
The lack of direct competition for any program is a shortcut to market penetration. To have this advantage for more than seven years, that’s the real deal; it’s called branding. That was the case with Adobe Photoshop many years ago and it is now for Sketch app. Website and mobile app… Continue reading Adobe XD vs. Sketch App: Whoever Wins, We Win
Why Mobile App Deep Linking Matters
What is Mobile Deep Linking? Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and directs users to relevant… Continue reading Why Mobile App Deep Linking Matters
The Physical Web: Bringing IoT to The Masses
Last month, support for the Physical Web expanded to Google Chrome for Android devices. With over 800 million Android users now able to experience it (and existing support on iOS 8.0+), the Physical Web is an important step in bringing the Internet of Things (IoT) to a large base of consumers who hold the technology to access… Continue reading The Physical Web: Bringing IoT to The Masses
The Top Mobile Shopping Issues Your Customers Are Facing
It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile shopping. The survey found that: 33%… Continue reading The Top Mobile Shopping Issues Your Customers Are Facing
What’s Next? The Outlook on Virtual Reality in 2016
Virtual reality is arguably the most important technology to keep your eye on in 2016. While there has been excitement surrounding it for some time, the hype is quickly becoming…well, reality. Oculus Press Kit Early-to-market products were released by Google (Google Cardboard) and Samsung (Gear VR) in 2014 and late last… Continue reading What’s Next? The Outlook on Virtual Reality in 2016