Download: A Retailer’s Guide to App Analytics

A Retailer’s Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool for improving operational efficiencies in-store, driving more impactful marketing,… Continue reading Download: A Retailer’s Guide to App Analytics

Contextual Design: The Key to User-Centered Apps

  A user-centric interface should make the user feel as if you’ve read their mind. A smart and delightful interactive experience is as close to magic as technologically possible. This is accomplished by designing an experience that meets a user’s needs with little input required.     An effective strategy to create such an experience… Continue reading Contextual Design: The Key to User-Centered Apps

Using Video Metrics To Drive Product Evolution: QoS Metrics

  This is the third and final post in our Video Metrics Series   In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service)… Continue reading Using Video Metrics To Drive Product Evolution: QoS Metrics

Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics

  This is the second post of our three-part Video Metrics Series.       In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories:   Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics   Part one of… Continue reading Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics

Using Video Metrics to Drive Product Evolution: Content & Business Metrics

  This is the first of three posts in our Video Metrics Series.   For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data collection is iterative, allowing you to learn… Continue reading Using Video Metrics to Drive Product Evolution: Content & Business Metrics

Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning

  Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common.   The “publish and pray” approach has two major issues: it assumes that at launch, your… Continue reading Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning

Building for Long-Term Success: The Principles of Sustainable App Development

  A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your mobile app, there are steps you can take… Continue reading Building for Long-Term Success: The Principles of Sustainable App Development

Retail Shoppers Are Demanding Mobile Apps – Here’s Why

  Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story:   The typical app visitor spends 201.8 minutes a month in retail apps… Continue reading Retail Shoppers Are Demanding Mobile Apps – Here’s Why

How Mobile Apps Can Increase Operational Efficiency In-Store

  Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise.   At Clearbridge we have a wealth of experience bringing products to market for retailers,… Continue reading How Mobile Apps Can Increase Operational Efficiency In-Store