Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over time, scope creep, etc. Mobile: Does Anything… Continue reading Why Enterprise Mobile Apps Fail
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for media and broadcasting. Consumers cut the cord at an… Continue reading This Year in Connected TV: The Biggest Trends Of 2015
How Retail Apps Are Attracting The Millennial Shopper
With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging millennial shoppers. Already, major brands are pivoting their customer… Continue reading How Retail Apps Are Attracting The Millennial Shopper
Ad Declaration Will Soon be Required for all Android Apps
Google has begun reaching out to developers asking them to declare if their apps include ads, a move that has extended last year’s Designed for Families ad-labelling initiative to all Google Play app download pages. After January 11, 2016, developers will no longer be able to make updates to their apps unless they have… Continue reading Ad Declaration Will Soon be Required for all Android Apps
Overcoming tvOS Development Challenges: Focus, Animations, and Search
We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the focus engine, and implementing more accessible search functionality. … Continue reading Overcoming tvOS Development Challenges: Focus, Animations, and Search
Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate isn’t cut and dry. Canned solutions may end… Continue reading Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high level, this means tailoring the service or… Continue reading Why Retailers Need to Pay Attention to Mobile Personalization
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because your video ads are intrusive and affect the experience,… Continue reading Contextual Content: Using Video Overlay Ads to Improve User Experience
How Hotels Can Use Mobile Apps to Enhance The Guest Experience
Customer expectations and behaviors have changed. Almost every one of your guests is carrying a smartphone or tablet. Time spent within mobile apps is increasing tremendously. And with carriers making it easier to use devices across borders, people can stay connected anywhere and at any time. Like so many other industries, those in hospitality are… Continue reading How Hotels Can Use Mobile Apps to Enhance The Guest Experience
Clearbridge Wins Two Davey Awards
Our primary goal at Clearbridge is to deliver solutions that delight clients and solve their problems. Gaining industry recognition for the work we do is just icing on the cake. And this year, there’s been a lot of it. We’re excited to announce that Voila Hub nabbed two more industry accolades from the Davey… Continue reading Clearbridge Wins Two Davey Awards