How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as a catalyst to drive them into stores where they… Continue reading How Mobile Apps Are Driving OmniChannel Retailing
6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]
With the introduction of tvOS and App Store on Apple TV, building apps for the platform has become less complex. Developers will find tvOS familiar, as it uses many of the same frameworks and APIs as iOS. And with the App Store, the submission process has become a lot simpler. That said, there… Continue reading 6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]
How tvOS Can Change The Face of Travel And Tourism
With tvOS opening the floodgates for a more diverse collection of content on Apple TV, there is an opportunity for the travel and tourism industry to create new experiences on an almost entirely untapped medium. The Airbnb tvOS app is an early example of the possibilities. According to Airbnb, the… Continue reading How tvOS Can Change The Face of Travel And Tourism
Clearbridge Wins Three W3 Awards
We’ve had a strong presence in major awards competitions and industry accolades this year, including the Webby Awards, Creativity International Awards, and Clutch’s Top Mobile Developers Canada 2015. We’re excited to announce that we can add to that list, recently scoring three W3 Awards for our work on WE365. In the 2015 competition,… Continue reading Clearbridge Wins Three W3 Awards
OTT Devices Drive Online Ad Growth
In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as consumer uptake of over-the-top grows. According to Freewheel’s Q2… Continue reading OTT Devices Drive Online Ad Growth
The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
While excitement has surrounded the release of iOS9, the addition of ad-blocking capabilities on Safari has been met with a much more tepid reaction in some circles. Many companies perceive this as a threat to their current business models, particularly online publishers and organizations who have mobile advertising at the center of their… Continue reading The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
How To Design For Mobile Apps [6 Tips + Infographic]
In an ideal world, design principles and conventions would remain consistent across all devices and platforms. In reality, there are many differences. Just as programming languages and operating systems differ from desktop to mobile, so do design best practices. The graphic below offers tips and tricks to keep in mind when designing mobile… Continue reading How To Design For Mobile Apps [6 Tips + Infographic]
How Beacons Can Boost Your Retail Sales
With practices like showrooming negatively impacting physical sales, retailers have been thinking beyond brick-and-mortar to offer more powerful, multi-channel experiences to engage customers and drive business. Mobile has been a large part of the strategy as m-commerce solutions have proven to be both viable and profitable. Now, retailers can add another weapon to their… Continue reading How Beacons Can Boost Your Retail Sales
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How The New Apple TV Will Transform The TV Experience
Announced yesterday, the new Apple TV may have what it takes to transform the TV space. With a myriad of new features and functions introduced, the platform will be much more appealing to consumers and developers alike. Since its initial launch, one of the greatest downfalls of Apple TV – despite its success… Continue reading How The New Apple TV Will Transform The TV Experience